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A Seed Planted with Hope
Our story is story for growth of a seed till its blooming. Seeds that have thousands of tastes and tales and each has their own rout which finally ends at humans’ smiles of satisfaction. Sunich is that seed which was planted in 1977 and by the lapse of time and after commissioning of its fruit juice plant at Saveh, it continued its activity to present smile and satisfaction to other by creating new tastes.
Today’s life is recognized by a special property which is its speed. All of us know that it is a time-consuming process to prepare fruit juice. Focusing on health and quality of its products, Sunich has tried to provide Iranian families with a product that helps them to enhance their health, while saving their time.
During all these years, Sunich as one of the biggest companies of Alifard Group, has focused on its special mission which include health, quality and innovation. During this period, we have attempted to produce products that have extraordinary tastes as much as they are beneficial for you and children of yours. Products that always remain in hearts of families by creating a different sense.

Leaves and Branches that Grown
 In the beginning of its activity, Sunich was only producing fruit juices. But we stayed along Iranian families and tried to fill Iranian tables with various tastes and products as much as we can, by knowing their tastes and preferences. Studies and examinations during these years resulting in offering other kinds of drinks like sparkling fruit juices and malt drink which were unique in terms of quality; because quality is not only our moto, but a goal that we have done our best to attain. Securing international certificates like Quality Management System, Foodstuffs Safety System, Lab Quality Management System, HACCP in hygienic and optimized production conditions are of steps we have taken toward this goal.

And Fruit that Tastes Like Happiness
Maybe reaching this point of quality and offering such products was incredible for many people, but we managed to reach important milestones with diligence and attempts of every people working at Alifard Industrial Group and we welcomed by Iranian families. One of these milestones was commissioning of the second Sunich Factory in Firouzkouh. The production line of this factory is equipped with the state-of-the-art and modern machines and the first nitro hot field production line in the middle east was commissioned at this factory.
This path still continues and what makes us to keep on this rout is to satisfy and make families happy, because there is not joy better than witnessing a generation that is grown up and have memories with tastes of the great Sunich. These memories will remain in our seeds and bloom in our tastes and we are still eager to create health, memory and tastes for you.

Social Responsibility

A Burden on Our Shoulders Every step we take in the world and anything we do will undoubtedly affect the universe and no one knows where this effect will end. And large scale organizations and individuals play a greater role. We are aware of this responsibility and know that, as a large successful organization, we have an important liability. For this reason, during all these years, we attempted to simultaneously think about quality of products and environmental matters and take steps toward our social responsibility. Our concern with these issued cause us to design effective campaigns and take action in line with the environment preservation by Sunich.

Preserving Trees by Omitting Paper Advertisements
Preserving the trees means preserving the life. Aiming at preserving the nature and trees, Sunich is following the “Paperless” strategy in all advertisement activities. In this line, we have tried to use the least amount of paper in all our advertisement and non-advertisement activities.

Environmental Entrepreneurship by Producing Cotton Bags
Plastic is the biggest thread to the environment and it is a responsible attempt to omit it from the humans’ life cycle in order to preserve the nature. Knowing this issue and aiming at creating job for poor families, Sunich has produced cotton bags, so that it is helping these families in addition to preserving the environment.

Purposeful Environmental Education
Education has always been one of the best and effective methods for the environment preservations, because it is common concern of all generations. Thus, Sunich’s priority in the area of the environment preservations is educating the children and it has taken important actions in this area by some projects like training methods of sorting dry and wet garbage, training them on cleaning the environment from garbage and planting trees. Another Sunich’s environmental project which is welcomed by children is training how to plant vegetables in juice pockets and method of Sunich’s paper pockets recycling. These educations are continued and more attractive projects will be offered to children and adolescents.